When I looked for a way to add a bed to my study, I couldn’t find a solution that worked for me. A couch was bulky — too large for the space and unnecessary. A Murphy bed felt more like a compromise than a solution: expensive, very bulky, and simply trading one kind of space for another. And air mattresses? They're great… if you secretly resent your guests.

What struck me was that most mattresses today are shipped rolled up — vacuum-sealed, compressed, and coiled. I wondered: if we can roll a mattress once, why not again? Why not after every use? I casually shared this thought with a friend who works on industrial mattress rolling machines — and the idea clicked. What if we could build a compact, electric version for home use?

After some testing — and a few design failures — I had a working prototype. I placed it in my living room, disguised as a tv cabinet, and when my father-in-law came to visit, naturally, I made him sleep on it. It was a win-win: either the bed was good, or he wouldn’t visit again. To my surprise — and maybe disappointment — he found it very comfortable.

That’s when I knew it was more than an experiment. It was a product. Today, that product is ROLL: a real, full-size bed that quietly disappears into a beautiful box. Now I’m bringing it to Kickstarter to see if others believe in this idea the way I do.